What We Can Learn from Dove’s Brand Portfolio Growth ...
Dove, launched as a bar soap brand in 1955 known for its moisturizing quality, was in a box doing a respectable $200 million dollars in sales in the early 1990s. The brand then broke out of the box and aggressively grew its sales with brand extensions, product innovation, and geographic expansion. ... August 30, 2017 at 9:56 pm . Dear Dave ...